Ultra Marketers

Since the introduction of the World Wide Web (WWW) by Tim Berners-Lee in March 1989, the world of marketing has transformed through the creation of new virtual routes-to-market for both new and existing customers.

The dawn of this digital era has opened up a world of potential marketing channels to build and maintain meaningful relationships between customers and brands.

The complexity of digital marketing has a defined organic focus with a strong emphasis on the following components: Web environment (user experience), search engine optimization (SEO), pay-per-click (PPC), social media marketing (SMM), email marketing, display advertising (also known as banner ads) and content marketing.

Together, they work to enhance the digital marketing experience. This has transformed marketing from a narrowly focused department to an emerging, driving force across the organization. In a digital-centric world, customers are making more informed buying decisions through virtual channels. As a result, new forms of revenue are being generated at an unprecedented rate.

Digital marketing is about capitalizing on these opportunities. For every online interaction, there is an opportunity to capture a customer’s attention, convince them of a need, and convert a lead opportunity into a sale.

As such, the next generation of marketers has emerged.  These “ultra marketers” bring a mix of traditional marketing savvy and innovative technology skills that have catapulted the industry into the future.

This new era represents our passion to learn, our spirit of experimentation, and, most importantly, our fearless exploration into an unchartered world.