The Programmatic Dilemma

USA today reported how brand advertisers are getting angry over google's programatic advertising, placing their brand message on websites with offensive content.

When comes to the usage of technology like programatic buys, is the risk too risky? Can we afford to not use such tools if we want to remain competitive?

Google's issued an apology statement as damage control to regain top advertisers trust. As software improves it's accuracy of content placement at appropriate websites risk stays.

We live in a fast pace and always moving market that puts consumers in the driver's seat. It is impossible to rely on human capacity alone to get the job done.

Brands to survive the digital era must use technology solutions to scale and win market. There is no better way to reduce costs, gain data processing power and remove simple daily tasks from us.

Brand values are at stake and causing them to re think their strategies when comes to the use of man vs software. 

Risk factors will always exists when executing in a digital space, how you deal with such events a must. The key is how to identify and correct such errors fast, learn from mistakes and push for new policies.